by NANNETTE STAROPOLI | Apr 11, 2020 | Social Media
By Elizabeth Dwoskin The Washington Post Quarantined at home this month, Mark Zuckerberg sent a 2,000-word letter to his top deputies in an internal private Facebook group, explaining that society was heading toward a much longer period of social isolation than most...
by NANNETTE STAROPOLI | Apr 9, 2020 | Content Marketing, Social Media
By: Christine Kruse Startups operate under extremely tight budgets, which makes it almost impossible for them to set aside a marketing budget. With their tight budgets, they have to pay employees and rent, buy raw materials and cater to their huge overhead costs....
by NANNETTE STAROPOLI | Apr 8, 2020 | Marketing, Social Media
Buyer personas get thrown around so often that many people consider them unimportant. Maybe it’s the fact that they’ve never seen the benefit or seen one in action, or that they see the act of coming up with personas with funny names like “Sally Sales” to be a bit...
by NANNETTE STAROPOLI | Apr 6, 2020 | Social Media
Good content is nothing without the proper promotion. Companies (us included) love social media because of the reach we can get. We love being able to share something and have it reach our own audience as well as others who may not have heard of us before. Social...
